NPD IN A NUTSHELL
NPD stands for New Product Development. Creating and testing new products with ingredients, recipes, techniques, packaging are just a few of the things that can be tested. NPD is all about bringing a new product to the market.
There are a few ways in order to develop new products such as the following:
1. Through market research (online)
2. Through customer feedback on current product (recipe, packaging etc.)
3. Through customer requests
4. Through production of current products
In the food industry, there are many ways to innovate. Some changes are small, such as tinkering with recipes, to larger changes, such as replacing product packaging. Here at Ekofood we are not afraid to make trial runs in our production lines in order to correct any potential errors that can arise. Also, all requested samples are prepared by hand with the assurance that the product can be made in the production line(s).
NPD AT EKOFOOD
When it comes to ideas for NPD projects, our customer’s ideas/concepts come first. Our state of the art kitchen enables us to produce products ranging from semi dried tomatoes to eggplant puree. This food industry kitchen was designed by a team of chefs and industry innovators in order to create a variety of products, and serve guests that wish to come and taste our products. Our state of the art testing counter enables us to serve up to 25 different products at once! With a maximum seat capacity of 6 people.
EKOFOOD VEGAN INNOVATION HOUSE
“Innovation is the creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage.” This is is the case with Ekofood. What started as an idea to produce and sell tomatoes has turned into two factories with over 100 different products sold to +20 countries in 5 continents. Ekofood lives up to its trademark “Vegan Innovation House”.